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Institute of Medicine
NOAA’s Fish Watch-Respectable source for sustainable seafood
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and neutralize the Greenpeace Campaign
  Our mission to promote ocean-farmed salmon as a wonderful protein will focus on educating consumers by providing real facts based on research and studies conducted by impartial organizations. No hype, no propaganda only soft-spoken truths. Join us by subscribing to our newsletter and most importantly learn the facts about ocean-
farmed salmon.

Ocean Farmed Salmon is the best choice for Omega 3 fatty acids according to the Seafood Choices study conducted by the Institute of Medicine. In response to a request from the National Oceanic and Atmospheric Administration (NOAA), the Institute of Medicine of the National Academies reviewed evidence on the benefits and risks associated with seafood consumption to recommend ways to guide U.S. consumers in making seafood selections to meet their needs. Please visit or
Respectable sources delivering information are the key to acquiring accurate data to those interested in sustainability of our environment. For some time now the Monterrey Bay Aquarium has promoted their “Seafood Watch List” listing which seafood to avoid without any scientific merit. The Monterrey Bay Aquarium is misleading consumers by catergorizing seafood in such a way that they are discouraged from eating a variety of seafood altogether. Science and research through stringent review processes have provided factual data on the sustainability of aquaculture in an effort to reduce over fishing and meet the global demand for healthy omega 3 rich protein alternatives like farmed salmon. We encourage you to visit the National Oceanic and Atmospheric Administration which includes the most up to date and accurate sustainability resources for seafood.
Greenpeace is launching a campaign against U.S. Retailers that do not adhere to their recommended seafood list as supported by the Monterey Bay Aquarium Seafood Watch List. Salmon of the Americas Inc. is involved in the counter measures that have been taken by our colleagues at the National Fisheries Institute (NFI) and would like to provide our members with factual data in effort to educate their customers and strengthen our defense against Greenpeace and other NGO’s. Recently the NFI wrote to major retailers throughout the United States addressing the erroneous propaganda spread by Greenpeace that has continuously been trying to demarket our industry using scare tactics towards consumers with no scientific evidence or merit.
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