The Demarketing of Farmed Salmon?
Salmon used as Allergy Fighting Food
Preventing Prostate Cancer by Eating Salmon
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farmed salmon.

Despite the many recent improvements in salmon farming practices and its advantages over the commercial fishery (no risk of over-fishing, no by-catch), ENGOs continue to urge consumers to avoid farmed salmon. What gives? ... In marketing terms, discouraging consumers from buying is “demarketing.” According to Philip Kotler, “the aim is not to destroy demand, but only to reduce or shift it.” When it comes to salmon, ENGOs have been funded to do just that.

Omega-3 fatty acids from cold-water fish, such as salmon, sardines and tuna, may protect against the overproduction of certain antibodies that can trigger allergies. To get the most benefit, either bake or poach the fish. Eat two or three servings per week.
Men who eat a lot of fatty fish run a lower risk of prostate cancer, concludes a new research paper from Karoliska Institutet (Sweden). The effect is likely to be attributable to the abundance of omega-3 fatty acids, although there is also a hereditary factor. MORE...

See SOTA’s ad featured in Cooking Light’s December 2007 Issue.

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