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mission to promote ocean-farmed salmon as a wonderful protein
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based on research and studies conducted by impartial organizations.
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 Salmon
of the Americas Inc. manages to get the New York Times
to correct their error. SOTA worked alongside a Washington
DC based public relations firm that specializes in challenging
critical media errors. Together they pointed out the many
inaccuracies referenced by the Times and insisted that
the Times explain why facts were not checked before running
such an article. SOTA and its PR firm managed to press
the Times to correct the many errors in the article that
led towards achieving a correction issued by the paper.
Corrections issued by the New York Times are typically
unheard of but our members and the industry deserved nothing
less. The newspaper admitted that it had incorrectly identified
Adolfo Flores, a security guard working at the port of
Castro, Chile as the port director in a story about the
Chilean Salmon industry that had originally run in the
paper on March 27 [Salmon Virus Indicts Chile’s Fishing
Methods]. In turn, the paper also admitted that in light
of the new information, it should not have used Flores
as an authoritative source in the story and that the original
reporting on the use of hormones and pigments in salmon
farming was unreliable. |
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After the correction issued by the Times, Chilean newspapers took
the correction and posted it on their front pages making headlines
all throughout South America. El Mercurio launched its story
to inquire how the author of the Times article could possibly
have mistaken Adolfo Flores for the director of the port. After
further investigation, El Mercurio reported that Flores swears
to have never met with the reporter from the Times. To
read the article in Spanish from El Mercurio click here |
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| An
article on March 27 reported on a virus, infectious salmon
anemia, or I.S.A., killing millions of salmon cultivated for
export by Chile’s salmon farming industry. It quoted
an official at the port of Castro, Chile, describing bags of
fish food stored at the facility by Marine Harvest, a Norwegian
company, as containing antibiotics, pigments and hormones.
The official, Adolfo Flores, identified himself as the port
director. He in fact worked as a security guard, The Times
learned subsequently. Had the Times been aware of his actual
position at the time, it would not have cited him as an authority
on the contents of the bags, which were labeled medicated food.
The article also should have noted that Marine Harvest and
SalmonChile, an industry association, deny that they use hormones
or that the pigments they use pose any risk to consumers. |
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 “While
we're pleased that the paper has made a correction, one that
we brought to their attention in the first place, it's this
sort of sloppy mistake that should discredit the entire way
they do business,” said Salmon of the Americas President
Rafael Puga, “Instead of getting the story right on a
number of issues, the Times simply cribbed a bill of particulars
from environmental extremists and their allies. In turn, the
paper presented a number of issues concerning international
aquaculture as settled, when it fact there is considerable
dispute about the claims of industry critics.” |
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